real estate marketing with virtual reality: tips for landlords and property developers
What Traces Is the Corona Crisis Leaving on the Real Estate Industry?
The lockdown will soon be over. It’s high time to put real estate on the map again. Because: people’s attitudes towards living, housing and consumption have changed dramatically in recent weeks, and the longing for one’s own four walls as a place of retreat is greater than ever!
In 2020, Everything is Different: Homes Are Experiencing a Renaissance in the Virtual Space
While people have been spending more time at home than ever before, even the most suspicious of them have finally given the internet and its possibilities the chance they deserve! From home offices to online shopping – consumption, trade, business, work and living have all shifted their playgrounds to the Word Wide Web during the corona crisis. Real estate marketing shall not be exempt! On the contrary: meaningful, appealing and convincing experiences are offered via virtual reality tours, making the decision-making process easier and more effective for tenants and buyers.
First impressions Are Crucial in the VR World Too
Prospective buyers are primarily attracted by the appearance, condition and location of a property. Images are still considered a key success factor in the sales process. However, where high-resolution motifs used to whet the appetite for a classic viewing, today a tour comparable to reality is already a very real possibility. 360-degree photography, among other services allows immersion in space, looking around, weighing up relationships and proportions. This experience in turn increases trust. Anyone who then decides to see the apartment or a house in person is more likely to be an already convinced customer.
Transparency and Visibility in 360 degrees
If you then also prepare the hard facts, explain why your real estate stands out against others and design your website and social media profiles with your target groups in mind, you have already won in the long run! Answer the most important questions even before the first contact is made, and make it as easy as possible for the interested party to get all the information. Always respond to inquiries as quickly and personally as possible and invest in strategically clever online marketing to become visible on social networks and in search queries. After all, even the most beautiful property is of no use if nobody can find it.
In Times Like These: Rely on Trust
Trust is the most important pillar in the marketing process of your property. Many customers these days read reviews from previous buyers, renters or business partners. This provides orientation and in many cases serves as a guide. Use every feedback to improve your offering and help people find a warm, safe and beautiful place to live. Strengthen the trust of your potential customers with a cost-effective virtual reality tour, like many of our other customers have done before.
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