virtual reality tour of the Gösseum

Interactive VR tour at the Gösseum - Contemporary Beer Witness

The Gösseum in the Styrian town of Göss takes visitors on a journey through the history of beer. Unique exhibits and exhibits convey the history of Austria’s most popular beverage, which is deeply rooted in this region. The virtual 360-degree tour with interactive content invites visitors to experience the unique beer museum of the Gösser Brewery up close. Find out how culture enthusiasts and museums can benefit from the offer of a virtualized museum in this article.

Why a Virtual Museum?

Museums and exhibition sites are closed in times of crisis. Keeping a distance and observing protective measures is the be-all and end-all in the face of this crisis. Nevertheless, public life cannot simply be shut down. Especially when technical achievements offer sufficient fallback options. Visiting on-site is currently not an option, and while strolling among exhibits is difficult to replace, 360-degree photography, combined with 3D data and the resulting virtual reality tours, offers an unprecedented sense of immersion. The result? A digital immersion in a space that might as well be on the other side of the world!

Gosseum virtual museum beer

Virtual Experience: the Futuristic Museum Visit

However, it is not just about conveying the look of the room, it’s about creating an experience. The info tags placed in the VR tour provide visitors and interested parties with additional information in an interactive way, whether about exhibits or the building itself, the possibilities are almost endless. The international project Google Arts & Culture has already recognized this. This initiative has long been working on digitizing the world’s cultural offerings and making them available to a broader mass of virtual visitors.

To be suitable for the masses, such a virtual reality tour must be compatible with all end devices. The VR tour of the Gösseum, as well as all other panoroom tours, can be accessed easily and without additional software on smartphones, tablets and desktops, regardless of the operating system. The experience is particularly intense when using a VR headset; your surroundings are blanked out and you can immerse yourself completely in the digital world. Our virtual tours are, of course, all compatible with VR glasses.

Immersion and Presence in Times of Crisis

Even for the post-crisis period, a high demand for 360-degree tours and other such services will remain. Virtual reality tours of museums will not keep interested visitors from a real visit, but increase their desire to see more and, above all, open up to young target groups who can get an idea of the museum online before their visit. But also interested people from all over the world or people who cannot visit the museum because of physical limitations. Whether the online virtual tour is meant as a teaser or the virtual visitor can visit all areas is, of course, up to the museum. You can easily check where Gösseum decided to take their virtual tour. Just click and start your tour of the Gösseum.

Now that we have hopefully whetted your appetite for virtual tours, we recommend the following link to our showcases. Want to learn more about virtual tours and 360-degree photography? You’re sure to find more suitable content in our blog.

Picture of Christian Wolf
Christian Wolf

CEO panoroom gmbh