Customer experience first is the guiding principle of both the CX Innovation Hub and of the opening event, which we captured using our 3D technologies. Prospective customers and visitors can not only experience the innovative, creative ambience of the premises and the building, but can even immerse themselves in the extravagant event or relive it in the virtual world. The presence at the event and the emotional connection to it can thus be increased many times over in a targeted manner in order to clearly set it apart from the competition.