Ski Resorts in Summer? How 360° Experiences Attract Guests All Year Round
Ski resorts are booming in winter – but once the snow melts, slopes and lifts often stand still. Yet summer offers huge potential: hiking trails, alpine huts, bike routes and nature adventures are waiting to be explored.
The issue? Many travelers are simply unaware of these offerings. Interactive 360° tours can change that – and help ski resorts position themselves as year-round destinations.
The Challenge: One-Season Destinations
Winter equals full capacity, summer equals empty rooms – a common pattern in alpine tourism. But many travelers are now looking for active, nature-based alternatives to beach vacations.
Visibility is the missing piece.
The Solution: Virtual Hiking Tours as Summer Marketing
Through high-quality 360° tours, ski resorts can bring their summer side to life:
Make hiking routes virtually walkable
Showcase huts, trails, playgrounds and viewpoints
Present terrain difficulty, rest areas, and accessibility
Potential guests get a realistic feel for what to expect – encouraging them to plan and book.
Ideal for Families, Friends & Outdoor Enthusiasts
Especially for families with small children or older travelers, it’s crucial to get a clear picture beforehand:
- How long is the hike?
- Are there shady spots, benches, or playgrounds?
- Is it stroller- or wheelchair-accessible?
Virtual tours remove uncertainties and help tailor experiences to personal needs.
Example: From Ski Lift to Summer Ride
A 360° tour can highlight how a ski resort transforms in summer:
Panoramic trails on former slopes
Routes to mountain huts
MTB tracks and scenic walks
Family-friendly or accessible paths
What shines in winter can shine in summer – with the right presentation.
Conclusion: 360° Brings the Whole Year into Focus
Limiting your brand to winter tourism means missing out.
360° experiences bring ski resorts into the spotlight year-round, boost off-season bookings, and engage new target audiences – visually, emotionally, and digitally.
CEO Full Thinking Agentur GmbH
