Modern employer branding uses virtual reality tours: making company culture tangible
In times of skilled labor shortages and rising expectations towards employers, employer branding is becoming increasingly important. Today, companies must not only define themselves through attractive benefits and working conditions but also communicate them in an authentic and tangible way. This is exactly where panoroom comes in with its innovative 360° VR tours – taking employer branding to the next level.
Virtual Tours as an Employer Branding Tool
What used to be glossy brochures and recruiting videos are now immersive VR experiences that offer potential employees a realistic glimpse into the company. A prime example: Raiffeisen Landesbank Steiermark, which is setting new standards with its headquarters in Raaba.
panoroom has created a comprehensive virtual tour that not only showcases the modern building but also integrates the entire onboarding program, employee benefits, and company culture – providing a holistic experience for both applicants and new team members.
All Benefits at a Glance – Direct and Interactive
A key feature of the VR tour is its structured menu with direct links to Points of Interest (POIs). All benefits are presented in a visual and informative way and can be enriched with multimedia content such as texts, videos, and interviews.
For example, employee testimonials can be integrated to share first-hand insights into what they value about their workplace. This creates authenticity and emotional connection – a major advantage in employer branding.
Onboarding Starts Before the First Day
By integrating the onboarding program directly into the virtual tour, new employees can explore key points of contact, familiarize themselves with processes, and get to know their future colleagues – all before their first day. This reduces uncertainty and speeds up integration into the team.
Storytelling Meets Structure
A key advantage of panoroom’s VR tours is the combination of guided navigation and free exploration. The intuitive menu leads users through the most important touchpoints, while still allowing them to discover the company on their own terms – an ideal way to connect employer branding with modern storytelling.
Company culture isn’t just described – it’s brought to life: in the coffee kitchen, where colleagues talk about their team spirit; in the meeting room, where innovation takes center stage; or on the rooftop terrace, where people unwind together after work.
Conclusion: A Step Ahead in the War for Talent
With VR tours from panoroom, companies open up a new dimension of employer communication. They offer more than just information – they enable real experiences that truly convince. Raiffeisen Landesbank Steiermark demonstrates what employer branding can look like in 2025: interactive, transparent, and emotional.
Today, those who want to attract the best talent should not only tell them what it’s like to be part of the company – they should also show it. This is how the talents of tomorrow can be truly convinced.
CEO Full Thinking Agentur GmbH
