An innovative presentation technology for a global brand
AHT Cooling Systems GmbH is a global leader in the development and production of refrigeration and freezer units. Headquartered in Austria with production sites in various countries, AHT has established itself not only as an innovator in cooling technology but also as a pioneer in using modern technologies to showcase its products. A prime example of this is the virtual tour – a digital innovation that allows AHT to present its products worldwide in a new, interactive way.
Why VR is important for AHT
The industry in which AHT operates relies heavily on direct contact with international customers. Virtual tours offer an invaluable opportunity to make AHT’s solutions accessible to a global audience. Especially in times when travel and trade fairs often involve high costs and significant logistical effort, this technology provides a flexible and efficient alternative.
1. Global Reach and Flexibility
AHT distributes its products in over 115 countries. A virtual tour allows the company to reach customers around the world at any time, without geographical limitations. Prospective clients can explore AHT’s product worlds at their own pace and on their own schedule, gaining detailed insights into the company’s technological innovations.
2. Interactive Customerexperience
A virtual tour goes far beyond traditional product videos or static images. Visitors can navigate through AHT’s various product lines, explore details of individual units such as ice cream freezers or beverage coolers, and access targeted information about the features and benefits of each product.
3. Cost Efficiency and Resource Conservation
For a globally operating company like AHT, the ability to present products digitally is not just a matter of convenience, but also of efficiency. Virtual tours reduce the need for travel, trade show appearances, and physical showrooms. This not only saves time and costs but also lowers the company’s environmental footprint – fully in line with AHT’s sustainable approach.
4. Sustainability and Innovation Capacity
In the way AHT presents its products, the company demonstrates that sustainability and innovation can go hand in hand. The virtual tour is a resource-efficient alternative to physical presentations and offers a modern, digital solution that is becoming increasingly important in the context of climate change and environmental protection.
5. Expanded Market Presence and Customer Engagement
By presenting products and innovations in a virtual space, AHT not only broadens its market presence but also strengthens customer engagement. The virtual tour can offer visitors an exclusive behind-the-scenes look, further reinforcing AHT’s brand identity. Customers feel more directly involved and gain easier access to the information they need to make informed purchasing decisions.
Conclusion: A Digital Innovation for a Strong Brand
Virtual tours provide AHT with an excellent opportunity to increase global reach, enhance customer engagement, and operate more sustainably. They enable the company to showcase its innovative cooling technologies in a modern, efficient, and interactive way that meets the needs of an increasingly digital world. By adopting this technology, AHT not only strengthens its market position but also sends a clear signal for the future — a future defined by innovation and sustainability.
CEO Full Thinking Agentur GmbH
