Virtual reality meets real impact: Setting new standards in product presentation
How the K1 Center is setting new standards in product presentation with Panoroom
Digitalization has revolutionized many areas of retail — but it’s in product presentation where virtual reality (VR) is unlocking entirely new dimensions. With a premium VR showroom from Panoroom, products can be experienced both indoors and outdoors in impressive quality and depth. A prime example is the K1 Center in St. Ruprecht an der Raab, which relies on Panoroom’s cutting-edge presentation technology and is setting new standards with an interactive VR tour.
Making products tangible – without touching them
A well-designed showroom should not only inform but also evoke emotions and convey a sense of space. This is exactly where Panoroom comes in: with high-quality 360° tours, visitors are guided virtually through different departments – all from the comfort of their screen. Thanks to a smart menu system, users can easily navigate through various product categories, making even large or complex exhibition spaces intuitive to explore.
Whether it’s building materials, garden design, interior furnishings, or technology – Panoroom offers a way to showcase products in a realistic setting, including scale, proportion, and spatial impact. Additional features like info pop-ups, videos, or links to product pages turn the virtual visit into an interactive experience.
K1 Center shows how it’s done
An outstanding example of the successful use of a VR tour is the K1 Center. As a modern hub for building, living, and lifestyle solutions, the K1 Center offers a wide range of products and exhibitions across a spacious area. Its goal: to give customers the opportunity to explore the offerings in detail — even outside opening hours or from a remote location.
With the VR tour by Panoroom, that goal becomes reality. Interested customers can click through the various showrooms, gather inspiration, and access targeted information. This saves time, builds trust, and strengthens customer engagement.
Why more and more companies are turning to VR
A virtual showroom is not just an innovative marketing tool – it’s a future-proof extension of a company’s physical presence. Businesses benefit from:
Increased online visibility
24/7 accessibility
Better pre-qualification of customer leads
Professional brand staging
Panoroom supports its clients from the initial concept to the final implementation of the VR tour – tailored, customized, and always at the cutting edge of technology.
Conclusion
Virtual reality is redefining how products are presented and experienced. With immersive, interactive solutions like the VR tours from Panoroom, companies can create lasting impressions, reach customers beyond traditional boundaries, and strengthen their brand presence in the digital space. The K1 Center sets a strong example of how modern presentation technology can be used effectively – paving the way for the future of retail experiences.
CEO Full Thinking Agentur GmbH
