Virtual 360° Tours: Experience and Preserve History Digitally
The Gösseum as a digital testimony of time
How can history be preserved while making it interactive and immersive? Virtual 360° tours provide an innovative answer to this question. A prime example is the Gösseum at the Göss Brewery, considered a living chronicle of Austrian beer culture. In its digital version, the beer museum invites visitors from around the world to dive into its fascinating history—anytime, anywhere.
Why virtual museums?
Traditional museums have one major drawback: their exhibits and knowledge are only accessible on-site. Virtual 360° tours break these physical boundaries. They make it possible to preserve historical sites, valuable collections, and cultural treasures long-term while making them accessible to a global audience.
A particularly compelling use case is special exhibitions and one-time events. Due to their limited time frame, digitalization techniques not only extend their presence in the virtual space but also add an archival function. Given the significant resources invested in such setups and exhibitions, it would be a shame for them to simply disappear once their runtime ends. Panoroom gives these exhibitions a second life, preserving them for the future.
A virtual museum tour is much more than just an online gallery. With interactive elements such as info points, audio guides, and multimedia content, historical sites become truly immersive experiences.
In the Gösseum, digital information panels provide fascinating background stories about exhibits and brewing traditions. Visitors can explore the brewing process or view historical documents—all with just one click.
History in virtual reality: even more immersive with VR-Goggles
The combination of 360° photography and VR technology creates a uniquely immersive experience. With a VR headset, visitors can explore the Gösseum as if they were physically there.
This technology is especially valuable for educational institutions and researchers, as it preserves historical sites that are difficult to access or no longer exist in their original form. This way, they remain available for future generations and can be explored in precise detail.
A digital archive for the future
Virtual tours are not just an innovative way to present content—they are also a powerful tool for archiving. Historical sites can be documented in their current state before they are altered by environmental factors or renovations. This creates a valuable resource for scientists, historians, and cultural enthusiasts.
Conclusion: The future of cultural heritage is digital
Whether as an interactive educational tool, an archiving strategy, or an immersive brand experience showcasing innovation—virtual 360° tours are revolutionizing access to history and culture. The Gösseum is a prime example of how museums can use this technology to make their content accessible to a wider audience.
For those curious to explore, the digital tour is just a click away—step in and let the time travel begin!
CEO Full Thinking Agentur GmbH
