{"id":6148,"date":"2025-08-18T11:35:05","date_gmt":"2025-08-18T09:35:05","guid":{"rendered":"https:\/\/www.panoroom.at\/en\/?p=6148"},"modified":"2025-07-21T08:23:25","modified_gmt":"2025-07-21T06:23:25","slug":"ski-resorts-in-summer-how-360-experiences-attract-guests-all-year-round","status":"publish","type":"post","link":"https:\/\/www.panoroom.at\/en\/blog\/2025\/08\/18\/ski-resorts-in-summer-how-360-experiences-attract-guests-all-year-round\/","title":{"rendered":"Ski Resorts in Summer? How 360\u00b0 Experiences Attract Guests All Year Round"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6148\" class=\"elementor elementor-6148\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a854a02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a854a02\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a3756dd&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b841709\" data-id=\"b841709\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61f2a72 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61f2a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ski Resorts in Summer? How 360\u00b0 Experiences Attract Guests All Year Round<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ca4d68 elementor-widget elementor-widget-post-info\" data-id=\"9ca4d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5e8f550 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>18. August 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7d682 elementor-widget elementor-widget-text-editor\" data-id=\"ec7d682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3177\" data-end=\"3401\">Ski resorts are booming in winter \u2013 but once the snow melts, slopes and lifts often stand still. Yet summer offers huge potential: <strong data-start=\"3308\" data-end=\"3373\">hiking trails, alpine huts, bike routes and nature adventures<\/strong> are waiting to be explored.<\/p><p>\u00a0<\/p><p data-start=\"3403\" data-end=\"3585\">The issue? Many travelers are simply unaware of these offerings. <strong data-start=\"3468\" data-end=\"3494\">Interactive 360\u00b0 tours<\/strong> can change that \u2013 and help ski resorts position themselves as <strong data-start=\"3557\" data-end=\"3584\">year-round destinations<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000d5ee elementor-widget elementor-widget-heading\" data-id=\"000d5ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p align=\"left\" style=\"margin: 0cm;line-height: normal\">The Challenge: One-Season Destinations<\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af1d19c elementor-widget elementor-widget-text-editor\" data-id=\"af1d19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3639\" data-end=\"3828\">Winter equals full capacity, summer equals empty rooms \u2013 a common pattern in alpine tourism. But many travelers are now looking for <strong data-start=\"3771\" data-end=\"3808\">active, nature-based alternatives<\/strong> to beach vacations.<\/p><p data-start=\"3830\" data-end=\"3866\"><strong data-start=\"3830\" data-end=\"3866\">Visibility is the missing piece.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1370ff5 elementor-widget elementor-widget-heading\" data-id=\"1370ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p align=\"left\" style=\"margin: 0cm;line-height: normal\">The Solution: Virtual Hiking Tours as Summer Marketing<\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc6783 elementor-widget elementor-widget-text-editor\" data-id=\"0cc6783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3935\" data-end=\"4022\">Through <strong data-start=\"3943\" data-end=\"3970\">high-quality 360\u00b0 tours<\/strong>, ski resorts can bring their summer side to life:<\/p><ul data-start=\"4023\" data-end=\"4180\"><li data-start=\"4023\" data-end=\"4064\"><p data-start=\"4025\" data-end=\"4064\">Make hiking routes virtually walkable<\/p><\/li><li data-start=\"4065\" data-end=\"4118\"><p data-start=\"4067\" data-end=\"4118\">Showcase huts, trails, playgrounds and viewpoints<\/p><\/li><li data-start=\"4119\" data-end=\"4180\"><p data-start=\"4121\" data-end=\"4180\">Present terrain difficulty, rest areas, and accessibility<\/p><\/li><\/ul><p data-start=\"4182\" data-end=\"4279\">Potential guests get a <strong data-start=\"4205\" data-end=\"4223\">realistic feel<\/strong> for what to expect \u2013 encouraging them to plan and book.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc44e8 elementor-widget elementor-widget-image\" data-id=\"3dc44e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/08\/group-of-happy-friends-with-backpacks-hiking-toget-2025-03-13-07-10-42-utc-1024x683.jpg\" class=\"attachment-large size-large wp-image-6151\" alt=\"Hiking Group\" srcset=\"https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/08\/group-of-happy-friends-with-backpacks-hiking-toget-2025-03-13-07-10-42-utc-1024x683.jpg 1024w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/08\/group-of-happy-friends-with-backpacks-hiking-toget-2025-03-13-07-10-42-utc-300x200.jpg 300w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/08\/group-of-happy-friends-with-backpacks-hiking-toget-2025-03-13-07-10-42-utc-768x512.jpg 768w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/08\/group-of-happy-friends-with-backpacks-hiking-toget-2025-03-13-07-10-42-utc-1536x1025.jpg 1536w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/08\/group-of-happy-friends-with-backpacks-hiking-toget-2025-03-13-07-10-42-utc.jpg 1590w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3fcfa2 elementor-widget elementor-widget-heading\" data-id=\"c3fcfa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ideal for Families, Friends &amp; Outdoor Enthusiasts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f71ac elementor-widget elementor-widget-text-editor\" data-id=\"a7f71ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4353\" data-end=\"4595\">Especially for families with small children or older travelers, it&#8217;s crucial to <strong data-start=\"4433\" data-end=\"4467\">get a clear picture beforehand<\/strong>:<\/p><ul><li data-start=\"4353\" data-end=\"4595\">How long is the hike?<\/li><li data-start=\"4353\" data-end=\"4595\">Are there shady spots, benches, or playgrounds?<\/li><li data-start=\"4353\" data-end=\"4595\">Is it stroller- or wheelchair-accessible?<\/li><\/ul><p data-start=\"4597\" data-end=\"4682\"><strong data-start=\"4597\" data-end=\"4635\">Virtual tours remove uncertainties<\/strong> and help tailor experiences to personal needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727696f elementor-widget elementor-widget-heading\" data-id=\"727696f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example: From Ski Lift to Summer Ride<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef76f4 elementor-widget elementor-widget-text-editor\" data-id=\"eef76f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4735\" data-end=\"4801\">A 360\u00b0 tour can highlight how a ski resort transforms in summer:<\/p><ul data-start=\"4802\" data-end=\"4939\"><li data-start=\"4802\" data-end=\"4839\"><p data-start=\"4804\" data-end=\"4839\">Panoramic trails on former slopes<\/p><\/li><li data-start=\"4840\" data-end=\"4867\"><p data-start=\"4842\" data-end=\"4867\">Routes to mountain huts<\/p><\/li><li data-start=\"4868\" data-end=\"4899\"><p data-start=\"4870\" data-end=\"4899\">MTB tracks and scenic walks<\/p><\/li><li data-start=\"4900\" data-end=\"4939\"><p data-start=\"4902\" data-end=\"4939\">Family-friendly or accessible paths<\/p><\/li><\/ul><p data-start=\"4353\" data-end=\"4595\">\u00a0<\/p><p data-start=\"4941\" data-end=\"5017\"><strong data-start=\"4941\" data-end=\"5017\">What shines in winter can shine in summer \u2013 with the right presentation.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb7cc1 elementor-widget elementor-widget-html\" data-id=\"1cb7cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/showcase.panoroom.at\/tour\/demo\/wanderweg\/\" allowfullscreen=\"\" allow=\"vr\" height=\"500\" frameborder=\"0\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f7278 elementor-widget elementor-widget-heading\" data-id=\"a0f7278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: 360\u00b0 Brings the Whole Year into Focus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb0ceb elementor-widget elementor-widget-text-editor\" data-id=\"5bb0ceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Limiting your brand to winter tourism means missing out.<br data-start=\"5138\" data-end=\"5141\" \/><strong data-start=\"5141\" data-end=\"5209\">360\u00b0 experiences bring ski resorts into the spotlight year-round<\/strong>, boost off-season bookings, and engage new target audiences \u2013 visually, emotionally, and digitally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4322006 elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"4322006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/christian-wolf-panoroom-ceo-graz-300x300.jpg\" alt=\"Picture of Christian Wolf\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tChristian Wolf\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>CEO Full Thinking Agentur GmbH<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb13765\" data-id=\"cb13765\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d46909 elementor-widget elementor-widget-heading\" data-id=\"4d46909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Previous<br \/>Posts<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6388c4 elementor-widget elementor-widget-li-widgets--previous-posts\" data-id=\"a6388c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--previous-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWidget only for single Post view use.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ski resorts are booming in winter \u2013 but once the snow melts, slopes and lifts often stand still. Yet summer offers huge potential: hiking trails, alpine huts, bike routes and nature adventures are waiting to be explored. \u00a0 The issue? Many travelers are simply unaware of these offerings. Interactive 360\u00b0 tours can change that \u2013 [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":6149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[304],"tags":[345,343,370,316,369],"yst_prominent_words":[27],"class_list":["post-6148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-innovation","tag-showroom","tag-viewing","tag-virtual-reality","tag-virtual-viewing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts\/6148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/comments?post=6148"}],"version-history":[{"count":7,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts\/6148\/revisions"}],"predecessor-version":[{"id":6157,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts\/6148\/revisions\/6157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/media\/6149"}],"wp:attachment":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/media?parent=6148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/categories?post=6148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/tags?post=6148"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=6148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}