{"id":6080,"date":"2025-05-14T17:19:14","date_gmt":"2025-05-14T15:19:14","guid":{"rendered":"https:\/\/www.panoroom.at\/en\/?p=6080"},"modified":"2025-05-14T17:19:15","modified_gmt":"2025-05-14T15:19:15","slug":"virtual-reality-meets-real-impact-setting-new-standards-in-product-presentation","status":"publish","type":"post","link":"https:\/\/www.panoroom.at\/en\/blog\/2025\/05\/14\/virtual-reality-meets-real-impact-setting-new-standards-in-product-presentation\/","title":{"rendered":"Virtual reality meets real impact: Setting new standards in product presentation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6080\" class=\"elementor elementor-6080\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-542b098 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"542b098\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a3756dd&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e0e33c\" data-id=\"1e0e33c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9eaa1e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b9eaa1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Virtual reality meets real impact: Setting new standards in product presentation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b0cc8 elementor-widget elementor-widget-post-info\" data-id=\"e4b0cc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5e8f550 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>14. May 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2928d4e elementor-widget elementor-widget-heading\" data-id=\"2928d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How the K1 Center is setting new standards in product presentation with Panoroom\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e314545 elementor-widget elementor-widget-text-editor\" data-id=\"e314545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Digitalization has revolutionized many areas of retail \u2014 but it&#8217;s in product presentation where virtual reality (VR) is unlocking entirely new dimensions. With a premium VR showroom from Panoroom, products can be experienced both indoors and outdoors in impressive quality and depth. A prime example is the K1 Center in St. Ruprecht an der Raab, which relies on Panoroom\u2019s cutting-edge presentation technology and is setting new standards with an interactive VR tour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db63362 elementor-widget elementor-widget-html\" data-id=\"db63362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/my.panoroom.at\/de\/tour\/k1-center\" allowfullscreen=\"\" allow=\"vr\" height=\"500\" frameborder=\"0\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9956fd4 elementor-widget elementor-widget-heading\" data-id=\"9956fd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Making products tangible \u2013 without touching them<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7302f26 elementor-widget elementor-widget-text-editor\" data-id=\"7302f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A well-designed showroom should not only inform but also evoke emotions and convey a sense of space. This is exactly where Panoroom comes in: with high-quality 360\u00b0 tours, visitors are guided virtually through different departments \u2013 all from the comfort of their screen. Thanks to a smart menu system, users can easily navigate through various product categories, making even large or complex exhibition spaces intuitive to explore.<\/p><p>Whether it\u2019s building materials, garden design, interior furnishings, or technology \u2013 Panoroom offers a way to showcase products in a realistic setting, including scale, proportion, and spatial impact. Additional features like info pop-ups, videos, or links to product pages turn the virtual visit into an interactive experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a527ae elementor-widget elementor-widget-image\" data-id=\"9a527ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Bildschirmfoto-2025-05-09-um-10.11.33-1024x542.png\" class=\"attachment-large size-large wp-image-6083\" alt=\"\" srcset=\"https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Bildschirmfoto-2025-05-09-um-10.11.33-1024x542.png 1024w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Bildschirmfoto-2025-05-09-um-10.11.33-300x159.png 300w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Bildschirmfoto-2025-05-09-um-10.11.33-768x407.png 768w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Bildschirmfoto-2025-05-09-um-10.11.33-1536x813.png 1536w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Bildschirmfoto-2025-05-09-um-10.11.33-2048x1084.png 2048w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Bildschirmfoto-2025-05-09-um-10.11.33-1920x1017.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b47628b elementor-widget elementor-widget-heading\" data-id=\"b47628b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>K1 Center shows how it\u2019s done<span style=\"font-size: 18px;font-weight: 400\"><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e10d6 elementor-widget elementor-widget-text-editor\" data-id=\"98e10d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An outstanding example of the successful use of a VR tour is the K1 Center. As a modern hub for building, living, and lifestyle solutions, the K1 Center offers a wide range of products and exhibitions across a spacious area. Its goal: to give customers the opportunity to explore the offerings in detail \u2014 even outside opening hours or from a remote location.<\/p><p>With the VR tour by Panoroom, that goal becomes reality. Interested customers can click through the various showrooms, gather inspiration, and access targeted information. This saves time, builds trust, and strengthens customer engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34b0a03 elementor-widget elementor-widget-heading\" data-id=\"34b0a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why more and more companies are turning to VR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b5aaf elementor-widget elementor-widget-text-editor\" data-id=\"d0b5aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A virtual showroom is not just an innovative marketing tool \u2013 it\u2019s a future-proof extension of a company\u2019s physical presence. Businesses benefit from:<\/p><ul><li><p>Increased online visibility<\/p><\/li><li><p>24\/7 accessibility<\/p><\/li><li><p>Better pre-qualification of customer leads<\/p><\/li><li><p>Professional brand staging<\/p><\/li><\/ul><p>Panoroom supports its clients from the initial concept to the final implementation of the VR tour \u2013 tailored, customized, and always at the cutting edge of technology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d33a306 elementor-widget elementor-widget-heading\" data-id=\"d33a306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c91d5 elementor-widget elementor-widget-text-editor\" data-id=\"a9c91d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Virtual reality is redefining how products are presented and experienced. With immersive, interactive solutions like the VR tours from Panoroom, companies can create lasting impressions, reach customers beyond traditional boundaries, and strengthen their brand presence in the digital space. The K1 Center sets a strong example of how modern presentation technology can be used effectively \u2013 paving the way for the future of retail experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaaae72 elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"eaaae72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/christian-wolf-panoroom-ceo-graz-300x300.jpg\" alt=\"Picture of Christian Wolf\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tChristian Wolf\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>CEO Full Thinking Agentur GmbH<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d2189b\" data-id=\"9d2189b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cb89ef elementor-widget elementor-widget-heading\" data-id=\"0cb89ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00c4ltere <br \/>Beitr\u00e4ge<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b334c elementor-widget elementor-widget-li-widgets--previous-posts\" data-id=\"f5b334c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--previous-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWidget only for single Post view use.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How the K1 Center is setting new standards in product presentation with Panoroom Digitalization has revolutionized many areas of retail \u2014 but it&#8217;s in product presentation where virtual reality (VR) is unlocking entirely new dimensions. With a premium VR showroom from Panoroom, products can be experienced both indoors and outdoors in impressive quality and depth. [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":6081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[304],"tags":[],"yst_prominent_words":[],"class_list":["post-6080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts\/6080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/comments?post=6080"}],"version-history":[{"count":4,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts\/6080\/revisions"}],"predecessor-version":[{"id":6087,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts\/6080\/revisions\/6087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/media\/6081"}],"wp:attachment":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/media?parent=6080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/categories?post=6080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/tags?post=6080"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=6080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}