{"id":6061,"date":"2025-01-24T09:20:00","date_gmt":"2025-01-24T08:20:00","guid":{"rendered":"https:\/\/www.panoroom.at\/en\/?p=6061"},"modified":"2025-03-28T11:24:24","modified_gmt":"2025-03-28T10:24:24","slug":"virtual-tours-for-trade-shows-and-exhibitions-the-benefits-at-a-glance","status":"publish","type":"post","link":"https:\/\/www.panoroom.at\/en\/blog\/2025\/01\/24\/virtual-tours-for-trade-shows-and-exhibitions-the-benefits-at-a-glance\/","title":{"rendered":"Virtual Tours for Trade Shows and Exhibitions: The Benefits at a Glance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6061\" class=\"elementor elementor-6061\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93eb351 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93eb351\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a3756dd&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40003c3\" data-id=\"40003c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f80cb3 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4f80cb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Virtual Tours for Trade Shows and Exhibitions: The Benefits at a Glance<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbaf8c elementor-widget elementor-widget-post-info\" data-id=\"6cbaf8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5e8f550 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>24. January 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7100c0a elementor-widget elementor-widget-text-editor\" data-id=\"7100c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Virtual tours have become an essential tool for trade shows and exhibitions in recent years. By digitizing the trade show experience, numerous benefits arise for exhibitors, visitors, and sales teams. Here is an overview of the key advantages:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49f86ca elementor-widget elementor-widget-image\" data-id=\"49f86ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/AVL-Sales-Expo-2-1024x569.jpg\" class=\"attachment-large size-large wp-image-6063\" alt=\"\" srcset=\"https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/AVL-Sales-Expo-2-1024x569.jpg 1024w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/AVL-Sales-Expo-2-300x167.jpg 300w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/AVL-Sales-Expo-2-768x427.jpg 768w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/AVL-Sales-Expo-2-1536x854.jpg 1536w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/AVL-Sales-Expo-2-2048x1138.jpg 2048w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/AVL-Sales-Expo-2-1920x1067.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f26b9d9 elementor-widget elementor-widget-heading\" data-id=\"f26b9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Expanded Reach Through Digital Visits<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56cdab elementor-widget elementor-widget-text-editor\" data-id=\"e56cdab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">A virtual tour makes the trade fair or exhibition accessible to a global audience. Interested parties who cannot attend in person due to time constraints or geographic limitations can conveniently experience the content from home or the office. This significantly increases reach, allowing potential customers or partners who might otherwise have been missed to become part of the experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7003a8c elementor-widget elementor-widget-heading\" data-id=\"7003a8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Enhanced Sales Support<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c5069f elementor-widget elementor-widget-text-editor\" data-id=\"6c5069f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">A virtual tour provides sustainable support for sales. Products and services can be presented in an engaging way, including interactive elements such as videos, image galleries, or direct links to additional information. This enables the sales team to give potential customers a realistic impression of the exhibition even after the event and efficiently follow up on leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb434e elementor-widget elementor-widget-image\" data-id=\"6fb434e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.panoroom.at\/en\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4a4fb elementor-widget elementor-widget-heading\" data-id=\"dc4a4fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Insights and Planning Assistance for Exhibitors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477027e elementor-widget elementor-widget-text-editor\" data-id=\"477027e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">For exhibitors, a virtual tour provides valuable opportunities for self-analysis and improvement. Even before a trade show or exhibition, potential booth concepts can be simulated in a digital space. After the event, exhibitors can use the tour to evaluate visitor feedback and refine their presentation for even more targeted engagement in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446481b elementor-widget elementor-widget-heading\" data-id=\"446481b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Sustainability and Cost Efficiency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed25e5d elementor-widget elementor-widget-text-editor\" data-id=\"ed25e5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another advantage is sustainability. Virtual tours reduce the need for physical materials such as flyers, brochures, or elaborate booth constructions. Additionally, digitalization helps minimize travel costs and emissions, benefiting both the environment and the budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9384147 elementor-widget elementor-widget-image\" data-id=\"9384147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Meisterwerke-der-Renaissance-Ausstellung-im-MCG-1024x569.jpg\" class=\"attachment-large size-large wp-image-6064\" alt=\"\" srcset=\"https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Meisterwerke-der-Renaissance-Ausstellung-im-MCG-1024x569.jpg 1024w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Meisterwerke-der-Renaissance-Ausstellung-im-MCG-300x167.jpg 300w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Meisterwerke-der-Renaissance-Ausstellung-im-MCG-768x427.jpg 768w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Meisterwerke-der-Renaissance-Ausstellung-im-MCG-1536x854.jpg 1536w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Meisterwerke-der-Renaissance-Ausstellung-im-MCG-2048x1138.jpg 2048w, https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Meisterwerke-der-Renaissance-Ausstellung-im-MCG-1920x1067.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4dc1db elementor-widget elementor-widget-heading\" data-id=\"a4dc1db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Creating a Timeless Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b501f70 elementor-widget elementor-widget-text-editor\" data-id=\"b501f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unlike a physical exhibition, which ends after a few days, a virtual tour remains available. Visitors can revisit the content weeks or months after the event, increasing the value for all participants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33bbf64 elementor-widget elementor-widget-heading\" data-id=\"33bbf64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c8c9c elementor-widget elementor-widget-text-editor\" data-id=\"67c8c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400\">Virtual tours are much more than just a digital gimmick. They provide tangible benefits for sales, create global accessibility, and ease planning for exhibitors. At the same time, they contribute to sustainability and a long-term presence of the exhibition content. Companies that embrace this technology early on gain a significant competitive advantage \u2013 both on the trade show floor and in the digital space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-237e7ae elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"237e7ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/christian-wolf-panoroom-ceo-graz-300x300.jpg\" alt=\"Picture of Christian Wolf\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tChristian Wolf\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>CEO Full Thinking Agentur GmbH<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f571656\" data-id=\"f571656\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fbeae9 elementor-widget elementor-widget-heading\" data-id=\"9fbeae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00c4ltere <br \/>Beitr\u00e4ge<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d869a96 elementor-widget elementor-widget-li-widgets--previous-posts\" data-id=\"d869a96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--previous-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWidget only for single Post view use.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Virtual tours have become an essential tool for trade shows and exhibitions in recent years. By digitizing the trade show experience, numerous benefits arise for exhibitors, visitors, and sales teams. Here is an overview of the key advantages: 1. Expanded Reach Through Digital Visits A virtual tour makes the trade fair or exhibition accessible to [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":6063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[304],"tags":[],"yst_prominent_words":[198,263],"class_list":["post-6061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts\/6061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/comments?post=6061"}],"version-history":[{"count":4,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts\/6061\/revisions"}],"predecessor-version":[{"id":6067,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts\/6061\/revisions\/6067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/media\/6063"}],"wp:attachment":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/media?parent=6061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/categories?post=6061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/tags?post=6061"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=6061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}