{"id":3795,"date":"2022-03-04T10:29:43","date_gmt":"2022-03-04T09:29:43","guid":{"rendered":"https:\/\/www.panoroom.at\/?p=3795"},"modified":"2022-03-10T14:10:34","modified_gmt":"2022-03-10T13:10:34","slug":"virtual-reality-at-the-car-dealership-the-way-to-purchase-cars-in-the-future","status":"publish","type":"post","link":"https:\/\/www.panoroom.at\/en\/blog\/2022\/03\/04\/virtual-reality-at-the-car-dealership-the-way-to-purchase-cars-in-the-future\/","title":{"rendered":"virtual reality at the car dealership \u2013 the way to purchase cars in the future?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3795\" class=\"elementor elementor-3795\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6871c5ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6871c5ce\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;06622f7&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52891595\" data-id=\"52891595\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69ad3723 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69ad3723\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;_id&quot;:&quot;a3756dd&quot;,&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76bf57f7\" data-id=\"76bf57f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c251a6e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"c251a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">virtual reality at the car dealership \u2013 the way to purchase cars in the future?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c8a9e2 elementor-widget elementor-widget-post-info\" data-id=\"77c8a9e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5e8f550 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>4. March 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc5453d elementor-widget elementor-widget-text-editor\" data-id=\"cc5453d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/www.ford-gaberszik-graz.at\/\">car dealership Ford Gaberszik<\/a> in Graz has recently started using panoroom&#8217;s innovative technologies to provide customers with new means of access on a digital level when purchasing commercial vehicles and trucks. Virtual reality (VR) offers enormous added value in the field of digital customer experience. It also opens up countless new opportunities for dealers to address customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5127c85 elementor-widget elementor-widget-text-editor\" data-id=\"5127c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using virtual reality, customers can experience vehicles and trucks down to every detail in the <a href=\"https:\/\/www.panoroom.at\/en\/showcases\/cars-dealership-ford-gaberszik\/\">virtual showroom<\/a> around the clock in a very realistic way.\u00a0 This experience vividly demonstrates Ford technologies and virtually immerses customers in the world of commercial vehicles and trucks. The detailed views of the interior \u2013 from special features and cargo areas to the enormous volume of space in the vehicles from various angles \u2013 provide customers with more information and confidence in their purchasing choices, as well as a significantly enhanced experience factor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca5aa91 elementor-widget elementor-widget-li-widgets--matterport-embed\" data-id=\"ca5aa91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--matterport-embed.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"li-widgets--matterport-embed\">\n                <div class=\"li-widgets--matterport-embed-item first\">\n            <div\n                class=\"li-widgets--matterport-embed--container\"\n                data-iframe-src=\"https:\/\/my.panoroom.at\/de\/tour\/y55yhhkwnj?play=1\"\n                style=\"background-image: url('https:\/\/my.panoroom.at\/tour\/y55yhhkwnj\/api\/cover\/preview?width=1920')\"\n            >\n                <div class=\"logo-overlay\"><\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bc0cc elementor-widget elementor-widget-text-editor\" data-id=\"a6bc0cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The strikingly high number of scanning points compared to the area scanned is due to the large number of detailed images of the commercial vehicles and trucks. While usually one scanning point per 10 square meters of surface area is sufficient, here it takes 120 scanning points per 400 square meters to achieve the desired high level of detail. With an average of 10 to 15 images per vehicle from different perspectives, the customer gets a realistic impression &#8211; from the outside and the inside.<\/p><div><div><div><!-- [if !supportAnnotations]--><\/div><p><!--[endif]--><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89ff3e5 elementor-widget elementor-widget-text-editor\" data-id=\"89ff3e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The Salesroom As a Virtual Tour<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169779f elementor-widget elementor-widget-text-editor\" data-id=\"169779f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks to their innovative functionality, virtual tours of car dealerships offer a realistic spatial experience of an entire showroom and salesroom. This gives customers a comprehensive, detailed picture of individual vehicles even before they actually visit the car dealership, helping them make their purchasing decision in advance. In this way, the user will be introduced even faster and more intently to the key event for the purchase of a vehicle &#8211; the test drive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-666391f elementor-widget elementor-widget-text-editor\" data-id=\"666391f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Outside the Box: Virtual Reality for Car Selection<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e56147 elementor-widget elementor-widget-text-editor\" data-id=\"9e56147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/www.ford-gaberszik-graz.at\/neufahrzeuge\/ranger\">Ford Ranger Thunder<\/a> can be experienced in <a href=\"https:\/\/www.panoroom.at\/en\/showcases\/cars-dealership-ford-gaberszik\/\">virtual reality<\/a> not only at the dealership, but also in its natural habitat outdoors. Against the backdrop of a quarry, interactive insights provide a very detailed picture and information about special features of this vehicle. The test drive is then just a click away.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c74ea elementor-widget elementor-widget-li-widgets--matterport-embed\" data-id=\"d7c74ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--matterport-embed.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"li-widgets--matterport-embed\">\n                <div class=\"li-widgets--matterport-embed-item first\">\n            <div\n                class=\"li-widgets--matterport-embed--container\"\n                data-iframe-src=\"https:\/\/my.matterport.com\/show\/?m=LQCEV8r9Gqs&#038;play=1\"\n                style=\"background-image: url('https:\/\/my.matterport.com\/api\/v1\/player\/models\/LQCEV8r9Gqs\/thumb?width=1920')\"\n            >\n                <div class=\"logo-overlay\"><\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f14f2 elementor-widget elementor-widget-text-editor\" data-id=\"d0f14f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With this, the Ford Gaberszik car dealership has taken the next step towards the future and combines digital innovation with the strengths of stationary trade.<\/p><p>We at panoroom can make it possible for car dealerships or retailers to showcase their models in a high-quality way in 360 degrees by means of a virtual tour. Atmospheric photographs, intuitive operation and innovative technology enable excellent showroom staging. In this way, you are helping prospective customers to gain an impression of what you have to offer and to turn them into customers. Moreover, you can integrate additional information and thus create a 360-degree multimedia experience out of your showroom.\u00a0<\/p><p>Would you also like to make your salesroom accessible on a virtual level in three dimensions? We look forward to your inquiry at <a href=\"mailto:office@panoroom.at\">office@panoroom.at<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb326a elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"beb326a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.panoroom.at\/en\/wp-content\/uploads\/sites\/2\/2019\/11\/panoroom-team-christian-240x300.jpg\" alt=\"Picture of Christian Wolf\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tChristian Wolf\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>CEO Full Thinking Agentur GmbH<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2716f2c\" data-id=\"2716f2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbb02b7 elementor-widget elementor-widget-heading\" data-id=\"cbb02b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Previous<br \/>Posts<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42836e67 elementor-widget elementor-widget-li-widgets--previous-posts\" data-id=\"42836e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--previous-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWidget only for single Post view use.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The car dealership Ford Gaberszik in Graz has recently started using panoroom&#8217;s innovative technologies to provide customers.<\/p>\n","protected":false},"author":16,"featured_media":3802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[308],"tags":[347,329,330,351,352,344,353,356,355,345,354,349,346,343,348,350,316,284],"yst_prominent_words":[263],"class_list":["post-3795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-en","tag-360-degree-images","tag-3d","tag-capturing","tag-car-dealer","tag-car-purchase","tag-customer-experience","tag-ford","tag-ford-ranger","tag-graz","tag-innovation","tag-interior","tag-online-marketing","tag-product-presentation","tag-showroom","tag-showroom-center","tag-showrooms","tag-virtual-reality","tag-virtuality"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts\/3795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/comments?post=3795"}],"version-history":[{"count":7,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts\/3795\/revisions"}],"predecessor-version":[{"id":4897,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/posts\/3795\/revisions\/4897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/media\/3802"}],"wp:attachment":[{"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/media?parent=3795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/categories?post=3795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/tags?post=3795"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.panoroom.at\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=3795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}